Deliverance orders 20/20 identity

20/20 has been appointed to rebrand and create a new visual identity for the upmarket London takeaway service Deliverance.

The branding work will support the company’s growth plans to open more kitchens across the UK for next year.

20/20 is tasked with developing a new identity for Deliverance that will run across all packaging, menus, livery and digital work. It will look at ways to communicate both the origin and premium quality of ingredients used to prepare the products.

It is the first redesign work to be carried out by Deliverance.

The previous identity (pictured) was created by Big Fish seven years ago.