We developed the name and a dynamic visual language for 1508, a company whose service is to advise and implement strategic communication and design over the Internet.

The 1508 visual language is inspired by Buckminster Fuller’s Dymaxion Projection of the earth (1954), a map composed of 20 equilateral triangles and created to achieve the most accurate visualisation of the earth in two dimensions. One of the unique features of the Fuller Projection is a map of the earth which presents geographical information in a single, comprehensive picture, without breaks in any of the continental contours, or any visible distortion. We adapted Fuller’s projection as a template to create a new representation of the five continents that allows various arrangements, enabling one location to connect and unite with another – a reference to 1508’s global practice. The aim was to produce a flexible identity that easily shifts and changes across all applications.

A principal typeface comprising three weights, specially designed by A2, has been used throughout the project. The identity and colour scheme were developed in close collaboration with the client.

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