Reworked brand imagery for Laurent-Perrier

Laurent-Perrier is introducing reworked brand imagery by photographer Jean-Baptiste Huynh and art directed by Alexandra Pereyre de Nonancourt and Stéphanie Meneux de Nonancourt. The new look will feature across the champagne brand’s packaging, promotional material and merchandising. Laurent-Perrier UK managing director David Hesketh says the photography ‘reinforces our strategic association with natural design and style, reflected in our involvement in the London Design Festival and the Laurent-Perrier Design Award’.