Laurent-Perrier is introducing reworked brand imagery by photographer Jean-Baptiste Huynh and art directed by Alexandra Pereyre de Nonancourt and StÃ©phanie Meneux de Nonancourt. The new look will feature across the champagne brand’s packaging, promotional material and merchandising. Laurent-Perrier UK managing director David Hesketh says the photography ‘reinforces our strategic association with natural design and style, reflected in our involvement in the London Design Festival and the Laurent-Perrier Design Award’.
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