Laurent-Perrier is introducing reworked brand imagery by photographer Jean-Baptiste Huynh and art directed by Alexandra Pereyre de Nonancourt and StÃ©phanie Meneux de Nonancourt. The new look will feature across the champagne brand’s packaging, promotional material and merchandising. Laurent-Perrier UK managing director David Hesketh says the photography ‘reinforces our strategic association with natural design and style, reflected in our involvement in the London Design Festival and the Laurent-Perrier Design Award’.
The annual, global awards scheme, which famously rewards its winners with black, yellow, graphite and wood pencils, has announced its 720 winners for this year.
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The annual event takes place in East London annually — its new look aims to be flexible and adapt year-on-year, while helping running appear more welcoming as a group sport
The Pentagram partner has given the 200-year-old publisher — home to songwriters and composers such as Beyoncé, Radiohead and Madonna — a regal rebrand.