Tenon softens its voice with Tayburn identity

Tayburn has overhauled the visual communications for UK accounting company Tenon, as part of a broader project to reposition the firm.

Adopting a more ‘approachable’ tone of voice in its identity, Tenon is aiming to distinguish the company from its competitors, breaking from conventional financial firm design. Marketing material carries drawings by illustrator Graham Carter, presenting a ‘warm and friendly’ appearance, according to Tayburn chief executive Erick Davidson. The identity also plays on the company name, reprising a ’10’ motif in the literature.

‘Our final pitch had four routes and the one that Tenon chose – decisively – was the most courageous,’ says Davidson.

The identity is applied to Tenon’s annual report, recruitment brochure and website. Tayburn was appointed following a creative pitch five months ago.

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