Golden Wonder has a new corporate identity by Coley Porter Bell. The new look is being applied to all brand packaging, including Pot Noodle and Wotsits.
CPB is also working on new packaging for Golden Wonder’s crisps in time for a July relaunch. The crisps are “a key vehicle” for the new identity, says CPB director Jill Marshall.
The new Golden Wonder logo meets the need for “strong, defensible and consistent positioning”, adds Marshall.
CPB is also working on a new product for Golden Wonder, which is scheduled for launch within two months.