Do It All has finalised its first design roster. Elmwood, Smith & Milton Original, Lippa Pearce, FLB and Ian Logan will design all Do It All packaging.
The roster, appointed with the help of the European Design Register, follows last year’s withdrawal of sole incumbent RSCG Conran Design (DW 7 October 1994).
Do It All packaging development manager Rosemary Clarke says the five groups can expect to work on about 17 ranges in total this coming year.
There will be two six-month appraisals this year before the roster settles down to an annual review, adds Clarke.
SmithKline Beecham is yet to complete the review of its packaging roster (DW 27 January). The roster is believed to have doubled in size to 12 consultancies, including Michael Peters Limited, Wickens Tutt Southgate and the six incumbent consultancies.