Dyson whirls into a cyclone

Who’d be an electrical goods sales assistant, eh? – Designer/manufacturer James Dyson is giving more established vacuum cleaner manufacturers a collective bloody lip with his Dyson Dual Cyclone cleaner.

Who’d be an electrical goods sales assistant, eh?

Designer/manufacturer James Dyson is giving more established vacuum cleaner manufacturers a collective bloody lip with his Dyson Dual Cyclone cleaner. Last week Dyson launched a cylinder version of the upright cleaner for those who lean towards pulling rather than pushing.

Anecdotal evidence suggests James is a keen defender of his creations, and is not averse to playing the ignorant purchaser to check out how sales staff in shops promote, or not, his baby.

One laddie in a department store on London’s Oxford Street won’t forget a Dyson drop-in. Apparently, the supposedly impartial salesman was pushing a rival product rather too heavily.

“What about the Dyson?” queried Dyson.

“Nah, you want this other one,” was the reply.

“Why?” asked the undercover designer.

“The plastic’s better.”

“Oh yeah?” asked our hero as he smashed the inferior product into at least two pieces. The Dyson Dual Cyclone got the same violent treatment, but remained intact. Result, one cowering salesman now fully au fait with Dyson durability and derring-do.

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