BFI to screen rebrand by Johnson Banks

The British Film Institute has appointed Johnson Banks to review its visual identity and brand architecture.

The work is unlikely to involve a name change for the institute, although the BFI is ‘keeping a very open mind’ on how the project develops, says Colin Beesting, head of marketing at BFI.

Part of the project will involve branding the organisation’s redeveloped site on London’s South Bank, which is scheduled to open in September. The identity will also roll out across BFI’s portfolio of sub-branded collateral. The intention is to update the BFI’s image and create a brand that will better reflect the organisation’s evolving role.

The work follows a brand strategy review undertaken by Wolff Olins (DW 20 June 2002).