Timberland takes eco-friendly step

Timberland is redesigning its footwear packaging in accordance with more eco-friendly guidelines, as it continues to pursue an ethical retail strategy.

The packaging, designed by Timberland’s global in-house team in collaboration with advertising agency Arnold Worldwide, will provide consumers with information about the origin of Timberland products, to highlight the company’s ethical stance.

The move follows a worldwide trend towards consumers demanding greater transparency from their purchases. This week, Marks & Spencer launched a campaign to highlight its own ethical policy, to let consumers know where and how its products are sourced and made.

Henceforth, Timberland packs will feature ‘nutritional labels’ outlining the name and location of the factory where the item was made, and how much energy was required to make the footwear. The packaging will roll out worldwide from late summer.