Objectives tells a story

Museum group Objectives had the general public rather than the cognoscenti in mind when it designed this permanent exhibition at Nottingham Castle Museum, which opens tomorrow. ‘It is a people’s


The Royal Automobile Club’s annual report features the company’s new corporate identity, designed by North, for the first time. This is Grandfield’s third RAC annual report, its first one as

Wales is on the move, to coin a phrase

I read with interest that there is a “rebranding” exercise being carried out to “reposition” Wales (DW 19 June). – I think this raises an interesting issue about language, surely

BA takes Club World sky-high

Diefenbach Elkins Davies Baron is believed to be redesigning cabin interiors for British Airways’ Club World service, as part of a campaign to reposition it higher up the market. The


Designed by Terence Conran and a team of designers, Conran Collection opens its doors for trading on 4 July. Products range from sofas to china and accessories. Venue: 12 Conduit

Red Cross to be known as ICRC

Horseman Cooke McBains is creating a new identity for the International Committee of the Red Cross. The existing identity comprises a red cross in a roundel, formed from the words

New image for soft drinks body

South London consultancy Gorard Dean has developed a new identity for the British Soft Drinks Association, a group which promotes the interests of the soft drinks, fruit juice and packaged

Medeva unifies name

UK-based international pharmaceuticals group Medeva is to rebrand its 12 subsidiaries, which are based around the US, Europe and the UK, under the Medeva name. Corporate identity has been developed

Two wheels good, four wheels better

Simon Waterfall of Deepend Design is still mourning the loss of his beloved Ducati, which suffered an unplanned interface session with a Mercedes (DW 22 May). ‘It’s a pretzel, it’s

Arthur Andersen reviews position

Enterprise IG with sister company Research International has been appointed to reposition Arthur Andersen. – The research, which is due to be completed by the end of this year, will

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