Objectives tells a story

Museum group Objectives had the general public rather than the cognoscenti in mind when it designed this permanent exhibition at Nottingham Castle Museum, which opens tomorrow. ‘It is a people’s gallery, rather than the more esoteric type of gallery which can be a little precious and minimalist. This is more flamboyant,’ says Objectives partner Neill […]


The Royal Automobile Club’s annual report features the company’s new corporate identity, designed by North, for the first time. This is Grandfield’s third RAC annual report, its first one as the merged group McBride’s & Grandfield Design. Photography was by William Webster. Meanwhile, McBride’s & Grandfield has also designed support material for the proposed demerger, […]

Wales is on the move, to coin a phrase

I read with interest that there is a “rebranding” exercise being carried out to “reposition” Wales (DW 19 June). – I think this raises an interesting issue about language, surely the only way you could “reposition” Wales is by towing it a few hundred mile

BA takes Club World sky-high

Diefenbach Elkins Davies Baron is believed to be redesigning cabin interiors for British Airways’ Club World service, as part of a campaign to reposition it higher up the market. The campaign aims to improve the quality of the service and is not believed to include any review of the service’s brand identity. It will focus […]


Designed by Terence Conran and a team of designers, Conran Collection opens its doors for trading on 4 July. Products range from sofas to china and accessories. Venue: 12 Conduit Street, London W1. The Viaduct Summer Sale is an opportunity to buy the best of British and European designers’ work at a fraction of the […]

Red Cross to be known as ICRC

Horseman Cooke McBains is creating a new identity for the International Committee of the Red Cross. The existing identity comprises a red cross in a roundel, formed from the words Comité International Genève.

New image for soft drinks body

South London consultancy Gorard Dean has developed a new identity for the British Soft Drinks Association, a group which promotes the interests of the soft drinks, fruit juice and packaged water industry. The identity was launched to association members at the end of last month, and is now being applied to all BSDA corporate stationery. […]

Medeva unifies name

UK-based international pharmaceuticals group Medeva is to rebrand its 12 subsidiaries, which are based around the US, Europe and the UK, under the Medeva name. Corporate identity has been developed by London consultancy Workhouse.

Two wheels good, four wheels better

Simon Waterfall of Deepend Design is still mourning the loss of his beloved Ducati, which suffered an unplanned interface session with a Mercedes (DW 22 May). ‘It’s a pretzel, it’s no longer a bike,’ he sniffs. But his two-wheeled lifestyle is now suffering another threat. ‘Even my Vespa is broken. It’s in bits in front […]

Arthur Andersen reviews position

Enterprise IG with sister company Research International has been appointed to reposition Arthur Andersen. – The research, which is due to be completed by the end of this year, will focus on the behaviour of the company coupled with client relationships,

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