The City of Nottingham has launched its identity more than two years after five groups were shortlisted for the job.
Fishburn Hedges created the new logotype and came up with the strapline: Nottingham, our style is legendary.
The consultancy was shortlisted to create the identity after conducting a research project of current perceptions of the city for the Nottingham Partnership Forum (DW 23 February 1996).
At the time Fishburn Hedges was tasked with re-assessing the Robin Hood theme and symbol, to concentrate on Greater Nottingham as a “modern, stylish location”.
The project was then handed from the forum to the city council, following the rejection of the shortlisted groups’ proposals (DW 3 May 1996). Fishburn Hedges was retained to create an identity suitable for tourism and business.
The consultancy decided it would be “wrong to throw away the Robin Hood heritage”, says Fishburn Hedges chief executive Neil Hedges.
“We believe that the logo will work for Nottingham because it combines both the future and heritage of the city in a single unifying image,” Mich Stevenson, chairman of Promoting Nottingham Steering Group adds.
Fishburn Hedges has just been appointed to look at the identity of another unnamed region.