Lashko and McLoughlin team up

The new generation of creatively-led consultancies gained another member this week when Lashko McLoughlin opened its doors for business.

Set up by Marita Lashko, a former associate director with The Partners, and Martin McLoughlin, the London start-up will focus on print initially. But McLoughlin, who has considerable branding experience, also sees scope for branching out into other areas, including interiors, possibly collaborating with other specialists.

The consultancy’s first projects include an identity for “city partnership developer”s Urban Catalyst, set up by former British Land development director Ken Dytor and Mary Rogers, former joint chief executive of Greater London Enterprise. Lashko brought in that job, while McLoughlin is working with hairdresser Trevor Sorbie.

But, says McLoughlin, “the intention is that we’ll work together on projects. We felt the purity of the company would come from two designers.”

“We’re developing our own philosophy,” adds Lashko.

Lashko and McLoughlin have worked freelance for some time. But both have worked full-time with The Partners, where they met, and separately at Lewis Moberly. McLoughlin has also worked at Four IV and at Coley Porter Bell.