BAA Retail is unveiling its summer campaign designed by St Lukes/The Nest. It will launch across all airport communications, including sales promotion and point-of-sale.
The new appearance looks to give the retail brand a more consistent and “ownable” identity across both physical and digital spaces.
These designers are rethinking the surfaces we touch and turning them into COVID-killing materials, which can be fabricated as familiar objects.
The identity for the neighbourhood centres around a graphic “R” logo, which the studio says is designed to “almost disappear” when applied.
The company’s first new logo in 20 years was created by an in-house design team and looks to embrace both physical and digital platforms.