New-look NTL Broadcast

NTL Broadcast, the former business-to-business division of NTL group, is rebranding as Arqiva following a six-month review by The Design Group, Pauffley and 2Heads.

Pauffley led the development of the new name, brand positioning and brand design, The Design Group implemented the brand above and below the line while taking charge of external communications, and 2Heads has been responsible for exhibitions, live events and the company website.

NTL Broadcast was sold to investment consortium MCG at the turn of the year and its licence to use the NTL brand expires on 31 July.