Precedent creates website for Sport Wales’ Play to Learn

Precedent is designing a website for Sport Wales’ Play to Learn initiative which will help children aged between three and seven develop their physical and creative movement skills through an animated character-based site.

The consultancy which has also designed the main Sport Wales site had a proposal accepted in October 2010.

Precedent says Play To Learn will be ’colourful, fun and interactive’ and rooted in its brief to ’change the lives of young people through sport.’

Animation with voice-overs have been produced by Think Play.tv and creative studio Sugar has worked up the video content. Brand 68 designed the original Play to Learn brand.