The Sorcerer will take over from the Black Baron this month – in Greene King pubs, that is. Basten Greenhill Andrews is designing a series of four identities for the brewer’s concept of introducing seasonal ales into its pubs. The Sorcerer was illustrated by Kevin Hauff. Each ale, accompanied by a new identity, stays on tap at Greene King pubs for `a couple of months and is then replaced by the next ale’, according to a BGA spokesman. The identity is implemented on all point-of-sale materials, including drip mats, pump clips, posters and teaser campaigns. The summer ale will be called King’s Champion, but the last in the series, due for relaese in autumn, is still under wraps.
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