Purchasing power from Visa

Pile Probert Kelly has been appointed to design literature for Visa’s new Purchasing Card.

The card is aimed at helping banks and businesses to reduce administrative costs and “eliminate burdensome paperwork”. Company employees would be able to buy low-value items directly from suppliers, but managers would receive regular statements.

Pile Probert Kelly is currently designing a suite of literature to launch the card to member banks and “other senior decision-makers in the industry”, according to PPK partner Felicity Kelly. Concepts for a brochure, using illustrations by Kevin Hauff and aimed at business customers, have yet to be decided on.

The Visa Purchasing Card project follows PPK’s visual identity programme for the commercial sector of Visa, which has been implemented on all literature issued to member banks.