Brand wasn’t created in OneSwoop.com

With regard to your article about the rebranding of OneSwoop.com and its new website ( DW 11 February), I feel the need to set the record straight.

The first stage of this brand identity project included name generation, and the name OneSwoop.com was developed by Addison.

Michael Slater

creative director

Addison

michael.slater@addison.co.uk

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