DCMS says websites need EU Trust Mark

The latest Government report into the creative industries has recommended introducing an EU Trust Mark to help identify reliable Internet sites and encourage e-commerce across Europe.

The publication from the Department for Culture, Media and Sport says the aims of the proposal are to boost consumer trust and confidence across national boundaries and create opportunities both for UK creative industries and consumers.

Culture Secretary Chris Smith says: “Almost ten million people now use the Internet. We must find ways to ensure that creative businesses, organisations and consumers feel confident to fully exploit the exciting opportunities that e-commerce brings.”

A DCMS spokeswoman adds that no decision on the proposal is likely to be made until the summer, when a pitch for the new logo may go ahead.

Meanwhile, the DCMS has launched a new website, linked to more than 100 DCMS-sponsored bodies, showcasing work from the cultural and sporting sectors. Designed by DNA Consulting, www.culture.gov.uk replaces the original site, established in 1996.

Smith says the DCMS has: “responded to the challenge of creating a Government website for the 21st century. I’m glad my department is looking beyond the boundaries of Whitehall and connecting with the public through the site.”