Mansfield College, Oxford is launching a new identity created by Smithfield Design. The identity has been created in conjunction with Bell Pottinger Consultants, which was commissioned to examine the Mansfield brand, and how it could become better known and understood.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.