Fresh look in-store for Laura Ashley flagship

Dalziel and Pow has designed Laura Ashley’s flagship Regent Street store in London, which is due to reopen on 30 March. The consultancy has worked in conjunction with the retailer’s in-house design team and Northwest Design Associates to create new signage, lighting and a revised staircase treatment. Stronger visual merchandising techniques such as large scale framed graphics, separate window displays and more striking in-store presentation have been developed on the ground level, while larger, yet fewer, gondolas have been employed to create more space.