Fudge repackaged by Gardiner Russell

Glasgow-based design group Gardiner Russell has created a range of new packaging for flavoured fudge produced by Gardiners of Scotland. Intentionally avoiding overtly Scottish stereotypes, the range features brightly coloured illustrations on bright white boxes to differentiate between the six flavours. Gardiners of Scotland managing director Tom Gardiner says: ‘We expect the new range to appeal to today’s more discerning customers and to be sold in a wider range of outlets than our previous ranges.’