FutureBrand has taken a 75 per cent stake in Argentinian identity group Idemarque, which will now trade under the FutureBrand SA banner. The group, based in Buenos Aires, handles corporate identity and packaging design.
FutureBrand already has offices in Chile and Mexico, continuing its “latin” offer into Madrid and Barcelona. Brazil is believed to be its next target in South America.
FutureBrand has developed the identity for Marks & Spencers Autograph fashion range, launched today.
The collection, by designers including Katherine Hamnett and Julien McDonald, will sell at 13 UK and three Continental stores.