Chartered surveyor and real estate group Weatherall Green & Smith is launching a new corporate identity created in consultation with design consultancy Circle.
The new look, co-ordinated by Weatherall Green & Smith’s in-house marketing and design team, will be rolled out via an integrated marketing campaign this month. A press advertising campaign, a direct mail initiative, and a relaunched website are due to launch this week.
According to Weatherall Green & Smith marketing director Kim Tasso, its new identity brings the traditional heritage of the name up to date using a contemporary W-logo design in green and blue.
“More and more professional services firms are investing in their corporate identity and marketing programmes. Brands and integrated marketing communications programmes are increasingly important for differentiation in a highly competitive market,” she says.