Reading consultancy Cream Design has been commissioned by Millennium Copthorne Hotels to brand the restaurants, bars and health club for Reading’s Millennium Madejski Hotel, which opens in May.
“The new hotel is part of Reading Football Club’s Madejski Stadium for which Cream designs all the corporate literature. As a result, we were appointed to work on its branding and marketing material,” explains Cream account director Helen Waring.
Cream’s brief includes creating corporate identities for the bar, bistro, restaurant and health club. The group will also be working with freelance interior designer Jane Johnson on the development of interiors and signage.
“We had to ensure that we matched the corporate style of the Millennium brand and reflected the nature of the Millennium Madejski Hotel. We’re looking forward to helping them on other projects nearer the opening and are delighted to be working with a multinational company,” adds Waring.