R&D&Co to develop LDF identity

The London Design Festival has appointed R&D&Co to assess its corporate identity and design the official 2006 programme.

The festival’s logo, created by Frost Design in 2003, will not be altered, but R&D&Co will act as brand guardian and ‘create a more complete corporate identity, with a richer visual language around it’, says consultancy creative director Rob Andrews.

‘The LDF is coming of age and wants us to deliver a proper corporate identity – a coherent and sensible system that can be applied across the event,’ says Andrews.

LDF manager William Knight declines to reveal R&D&Co’s fee, but says the design project is not a ‘cut-price solution’.

According to Knight, funding for the 2006 festival has yet to be finalised (DW 26 January). The new look identity launches in late spring.