The Core to rebrand Transport Museum

London Transport Museum is to reopen with an overhauled brand identity and has appointed Hull consultancy The Core to the design task, following a seven-way pitch.

The branding overhaul is part of an ongoing £19m project to transform the museum’s space in Covent Garden. The Core’s work on the identity will reflect the architectural and exhibition changes. Consultancy creative partner Andy Briscoe says the rebrand will be ‘extensive, reaching across every touch-point’.

Reopening in spring 2007, the London Transport Museum will offer more space, a new gallery area and a two-storey shop and café at the top of the building, designed by Lumsden Design Partnership, with Ralph Appelbaum Associates creating the exhibition spaces (DW 31 July 2003).

It has also emerged that The Core is working with Unilever to redesign its Pot Noodle product, as it moves to reinvent the brand. The snack, which is sold in pot packs, is relaunching with a healthier proposition in a bid to shake off its fast-food reputation.

Unilever aims to broaden Pot Noodle’s appeal, targeting women in particular, according to reports. Improvements to ingredients are planned and it is expected that The Core’s pack design will reflect these changes, although Briscoe declined to reveal details. Unilever confirms the group’s involvement, but will not provide further information on the packaging project.

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