Seagram 7 Crown, the very whisky glugged in Saturday Night Fever, has a limited edition label specially designed by US graphic guru David Carson.
Carson’s creation can be seen until Friday 3 May at Raw, an exhibition at the Blue Note Gallery in London’s Hoxton Square.
Each bottle is signed and numbered by Carson himself, surely worth a butcher’s for those who regard the man as a divinity.
Carson decided to design the label after realising that Seagram 7 is barely known in the UK. Apparently it’s as popular in the US and Japan as Jack Daniels is in these parts.
Carson himself knocked back a few at the Blue Note last week, but he was probably just being polite. “He’s a rum man, actually,” says an inside contact.