Loewy cares for Simoniz

Car-care brand Simoniz is relaunching its core range in new packaging designed by Loewy International to cut costs and be legally protected.

The range of two bottle profiles in four sizes comes with two interchangeable caps, including a spray pump. The one-litre bottle has an integrated handle and smaller bottles have an “easy to grip stripe”, says a Loewy spokesman.

The new packs replace more than 20 different off-the-shelf containers Simoniz was using. They also feature a reworked Simoniz logo integrated into the neck.

The new shapes have been registered to discourage potential copycats.

Loewy International has appointed Alex Shoolheifer as creative director (brands). Shoolheifer was previously at Landor and Planet but has most recently been freelancing. Her appointment is part of a drive by Loewy to enhance its brands work.