Persil opts for human touch

Persil washing powder has a new packaging identity designed by Graphique. The Middlesex consultancy has worked on Persil projects for seven years, but won a three -way paid creative pitch for this job.

Persil washing powder has a new packaging identity designed by Graphique.

The Middlesex consultancy has worked on Persil projects for seven years, but won a three -way paid creative pitch for this job.

“We decided to put people on the pack as the aim is to bring

Persil back to its original principle of care,” says Graphique creative director Ray Armes.

Graphique and Paris consultancy Sprint designed the previous Persil packaging.

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