Faced with interpreting what type of citizen you are

You know what they say about an owner and his pet? Well, the same can be said for a country and its fonts (sort of).

Apparently, a country fulfils stereotypical perceptions about it through its businesses’ choice of typeface. This wisdom has arisen out of research by Dr Aric Sigman into how a business’s choice of computer typeface influences how the reader perceives the business.

So Italian businesses make an effort to convey messages in smart, sophisticated text, the Germans do it in direct, no-nonsense fonts, the French use flowing fonts that are chic and elegant, while the English use traditional mass-market fonts.

The study also covered Holland, but everyone there is just too busy smoking dope and shagging each other to bother with fonts.

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