Mercedes retail branding by KKD

DaimlerChrysler UK launches a new retail concept for Mercedes Benz today with interiors by Kinnersley Kent Design.

The launch is a strategic shift for the company, which has changed the way it does business to suit a retail environment, says DaimlerChrysler UK managing director Geoff Brady.

Kinnersley Kent Design was appointed in December 2001 after a four-way, paid credentials pitch.

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