Mercedes retail branding by KKD
DaimlerChrysler UK launches a new retail concept for Mercedes Benz today with interiors by Kinnersley Kent Design.
The launch is a strategic shift for the company, which has changed the way it does business to suit a retail environment, says DaimlerChrysler UK managing director Geoff Brady.
Kinnersley Kent Design was appointed in December 2001 after a four-way, paid credentials pitch.
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