Precept puts travel agency in the picture

Precept has created the identity for Odyssey Travel Direct, Premier Holidays’ new direct selling division.

The new holiday service will sell off-the-page specialist holidays and is aimed at ABC1 consumers, specifically the retired.

The Ely consultancy, which took part in an unpaid creative pitch with two other groups from an initial list of nine, also created Odyssey’s three on-page adverts and came up with the division’s name.

“The original brief was to create a feeling of halcyon days,” says designer Rob Barton of the logo. mPrecept has also redesigned packaging for cold treatment Lemsip. The consultancy has looked after the market leader’s packaging design for the past five years and the redesign is described as evolutionary.