DaimlerChrysler Group opens brand experience site

DaimlerChrysler Group has opened Mercedes-Benz World, its largest brand experience site to date, at the Brooklands racing circuit in Weybridge, Surrey.

Designed by architect Aukett Fitzroy Robinson and the company’s in-house design team, the centrepiece three-storey, 16 650m2 building houses experiential and interactive motoring environments, as well as a brand gallery, restaurant and café.

The centre includes an exhibition of more than 100 Mercedes-Benz models featuring brands such as the micro Smart car, the luxury Maybach and the ‘super-car’ Mercedes-Benz SLR McLaren.

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