Briefs

MMA Group, the international organiser of major sporting events, is to introduce a new identity created by London consultancy Root Associates.

Coley Porter Bell has designed packaging for a new range of Energizer bike lights. The Illuminator, Navigator and Beacon are due to go on shelf this week.

Redhouse Lane has created a new corporate identity for North West London Training and Enterprise Council.

Minale Tattersfield & Partners has created an identity and manual for German porcelain manufacturer Rosenthal.

Youth tv station Trouble has produced a series of stings in-house, to be woven into its autumn schedule.

Mick Jagger sent designer Stephan Sagmeister to the British Museum to check out Assyrian lions for the Rolling Stones’ latest album cover. Once the chisel-bearded lion was in place, the desert-scape and Tower of Babel imagery followed. The lion symbol is strong enough to be applied to merchandising and posters, says Sagmeister, in keeping with the Stones’ penchant for disrobed women, Ruben’s Three Naked Graces are revealed behind the disc.

CGI has been awarded a three-year contract to produce 1997 Annual Reports for the Royal Dutch Petroleum Company and Shell Transport & Trading Company after a three-way paid pitch.

Corporate communications consultancy Glazer has appointed Tim Lewis, formerly of Metropolis 88, as client services director.

French food oil group Lesieur has launched a UK range of speciality oils. Jones Knowles Ritchie has designed the packaging after a three-way credentials pitch.

National Express Rail Group has unveiled the new name and livery for its North London Railways franchise, which comprises north London and Birmingham to Euston routes. Saatchi & Saatchi Design came up with the name, Silver Link, plus branding, livery and signage, following its branding work for National Express’s other rail franchise Midland Mainline. Silver Link’s new management, introduced earlier this year wanted the new image to reflect brand service and quality, says S&S Design account director Alec Rattray. The 85 stations which the line manages will also be refurbished, for which the consultancy has developed painting and branding guidelines. The designers on the project were Frances Herrod and Gary Ingram. The livery was unveiled on Monday.