Driving look by The Team

International car hire company Cars for Less is rebranding, with a new name and identity designed by The Team. – The two-year-old motor company is changing its name to Hire for Lower and has shifted its emphasis from general rental to holiday car rental s

International car hire company Cars for Less is rebranding, with a new name and identity designed by The Team.

The two-year-old motor company is changing its name to Hire for Lower and has shifted its emphasis from general rental to holiday car rental services.

The blue and yellow identity, featuring a car within a sun, will appear on company stationery and literature by next February. Both Nick Stolberg, chairman of the Mayfair-based car hire company and The Team associate director Roger Rundell declined to comment on the project.

Latest articles

What we loved at Milan Design Week 2018

From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.