Driving look by The Team

International car hire company Cars for Less is rebranding, with a new name and identity designed by The Team.

The two-year-old motor company is changing its name to Hire for Lower and has shifted its emphasis from general rental to holiday car rental services.

The blue and yellow identity, featuring a car within a sun, will appear on company stationery and literature by next February. Both Nick Stolberg, chairman of the Mayfair-based car hire company and The Team associate director Roger Rundell declined to comment on the project.