Sweet new image for TCP

Blue Marlin has redesigned the TCP range of over-the-counter medicines, which includes liquid, creams and a new throat lozenge. The new look repositions TCP as an ailment-specific product, and attempts to counter negative smell and taste values sometimes associated with the brand.

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Experts on branding (Jack Renwick), social design (Sophie Thomas), exhibition design (Lucienne Roberts) are joined by Ustwo design director Helen Fuchs, The Guardian’s digital director Ben Longden and many more.