Coca-Cola has unveiled what it claims is the UK’s ‘most intelligent’ billboard sign in London’s Piccadilly Circus. The 213m poster site, which went live yesterday, features animated sequences for the first time. VCCP, Th1ng and Studio AKA are responsible for the design.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.