Paul Wylde flies off to Interbrand

Paul Wylde, former brand development director at The Nest, joins Interbrand on Monday as senior consultant within the corporate branding team. He will report to head of corporate identity Graham Hales, as his ‘number two’, says Wylde.

Wylde left The Nest two weeks ago, after joining the consultancy in May 2002 from British Airways, where he was brand guardian. He will be replaced ‘in the near future’, says The Nest managing director Sophie Hatch.