Luxon Carrà brands ULU

Luxon Carrà has developed a new identity and marketing guidelines for the University of London Union, the combined Students’ Union for all 110 000 University of London students.

The project aims to reflect the union’s plan to provide exceptional services for London’s students. ULU marketing manager Glyn Hughes says the appointment of the consultancy followed a “rigorous assessment procedure” by the British Accreditation Bureau, Business Link and ULU.

Luxon Carrá deputy managing director Philippa Emery says, “The key challenge was to modernise the union’s traditional image to better reflect its up-to-date and dynamic culture.”