New foundation for T&W charity

Design and PR consultancy Gardiner Richardson has created an identity for the Tyne & Wear Foundation, the UK’s leading charitable community foundation.

The design, by senior designer Mike Pinkney, features a water ripple with three concentric circles. “The rationale behind it is to represent how the funds are collected by the central foundation and then redistributed for the benefit of the community,” says creative director Darren Richardson. The trademark, in the shape of a C, is intended to stand for “community” and the “caring” side of the foundation. The water element reflects the geographical link to the rivers Tyne and Wear.