I eat in Terence Conran’s restaurants (sometimes) and like their style. How well he understands how to give atmosphere and character. From his letter (DW 6 August), how little he understands basic principles of perception and recognition.
David Bernstein hit it on the button: British Airways’ innovative identity could never work as such. Why? Because repetition reinforces recognition. You can’t repeat diversity. No amount of innovation can compensate for wrong thinking.
Henrion, Ludlow & Schmidt