Rodney Fitch identity for Smiths

Rodney Fitch & Company has designed the identity for a new multi-level bar and restaurant, called Smiths, in the heart of London’s Smithfield Market.

The three-storey Grade II listed building in Charterhouse Street will open on 1 December and promises to bring “an exciting eating and drinking experience to London”. Smiths has been designed by architect Wells Mackereth and will have two restaurants and two bars.

The first floor will be a cocktail bar, with a dining floor above it. A new “luxury” top level is being added, according to Wells Mackereth partner Sally Mackereth. The roof-top restaurant will include sliding glass walls, a floating ceiling, terrace and a bar.

Mackereth claims the new venue will reflect Smithfield’s traditional values. “The ground level has an asphalt floor to make it still feel like a meat market, while the walls will be cigar brown in colour. There will also be chunky stainless steel counters,” she says.

Rodney Fitch creative director Gabriel Murray says, “We created something with a sense of purpose. It is simple, minimal and very direct and pays homage to the vernacular of the area.”

Smiths co-director Stuart Hopson Jones says, “Smiths is about creating an atmosphere that embodies what is good about eating out in London, incorporating a strong respect for food, people and the environment.”