St. Ivel launches alcoholic cream

TV chef Keith Floyd will be hoping to capitalise on his high profile association with food and drink with the launch of a new product range from St Ivel.

Taken from concept through name generation to pack design by Berkshire group Nine Yards, Keith Floyd’s Tipsy Cream is claimed to be the first pourable alcoholic cream to hit the market.

‘Keith Floyd seemed like the perfect choice’ to endorse the product, says Nine Yards director Simon Massey.