Blue Peter sets sail with new titles

Much-loved BBC children’s programme Blue Peter relaunches this week, with a revamped opening sequence, graphics and a marque designed by BBC Broadcast.

The overhaul comes as the show switches from a three- to a five-day format for its digital viewers.

‘Blue Peter is still incredibly successful, with a strong viewership. The rebrand is about confirming that,’ BBC Broadcast design director Kevin Hill explains. Blue Peter editor Richard Marson was also keen to avoid a ‘trendy’ appearance for the show, he adds.

Blue Peter’s core viewers are now an integral part of the opening sequence, according to Hill. Children are shown in silhouette alongside the show’s presenters hoisting graphically shot ropes. Sails billow out, before joining together and resolving into designer Tony Hart’s ship logo, which BBC Broadcast has ‘simplified and streamlined’.

BBC Broadcast won the work, worth a £30 000 fee, in July.