Start Creative and animator 12 Foot 6 have collaborated on a series of whimsical in-flight brand ads promoting Flying Club, Virgin Atlantic’s frequent-flyer scheme. The 30-second and three ten-second spots, which launched last week, follow the adventures of brand character Miles, as he is ‘transported’ into rewards including upgrades, hot-air balloon rides and safari trips (pictured). Miles, meanwhile, remains ensconced in his airline seat with the tagline, ‘Do nothing, get everything.’ ‘The idea was to develop a concept that connects with people at all levels,’ explains Julian Wild, Start Creative digital media creative director.
Applications are open for the Digital Collaboration Fund, which will seek to support international projects between creatives in the UK and other countries.
Controlled by an app, RGKit Play is a modular kit of Meccano-like motors that aim to take designers beyond “linear motion” for their content.
As the American election reaches its final stages, designers dissect both campaigns’ use of graphics, branding and digital strategy.
Some of this month’s most inspiring projects offer escapism, while others are a reaction to the everchanging political landscape we find ourselves in.