Start Creative and animator 12 Foot 6 have collaborated on a series of whimsical in-flight brand ads promoting Flying Club, Virgin Atlantic’s frequent-flyer scheme. The 30-second and three ten-second spots, which launched last week, follow the adventures of brand character Miles, as he is ‘transported’ into rewards including upgrades, hot-air balloon rides and safari trips (pictured). Miles, meanwhile, remains ensconced in his airline seat with the tagline, ‘Do nothing, get everything.’ ‘The idea was to develop a concept that connects with people at all levels,’ explains Julian Wild, Start Creative digital media creative director.
Despite the Government’s focus on science, creative jobs are far less likely to be automated in the future – so why is the arts faculty being neglected in schools? asks
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Production company Noah Media Group is behind the opening titles, animations and on-screen graphics for this year’s World Cup – we speak to art director Kim Teddy about how traditional
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.