Start Creative and animator 12 Foot 6 have collaborated on a series of whimsical in-flight brand ads promoting Flying Club, Virgin Atlantic’s frequent-flyer scheme. The 30-second and three ten-second spots, which launched last week, follow the adventures of brand character Miles, as he is ‘transported’ into rewards including upgrades, hot-air balloon rides and safari trips (pictured). Miles, meanwhile, remains ensconced in his airline seat with the tagline, ‘Do nothing, get everything.’ ‘The idea was to develop a concept that connects with people at all levels,’ explains Julian Wild, Start Creative digital media creative director.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.