Young blood

It’s heartening when a client organisation turns to young blood for ideas. So news that credit card company Visa is collaborating with Royal College of Art students sent a warm glow through Diary’s ivory tower. Students have been asked to create a new credit card design – it can be any shape or size, the only criterion is that it must house one of the new computer chips for combating fraud. Entries will be judged in October and Sir Terence Conran will be on the panel. The question is, why choose students for the task? Visa must finally be embracing its most loyal customers…