Hyatt Associates and D3R collaborate on design of online brand Vintage Seekers

Hyatt Associates and D3R have worked on new online store and magazine Vintage Seekers.

The new website will combine an online platform to sell 20th-century design pieces and an online magazine covering vintage design, fashion, motoring and lifestyle.

Hyatt Associates was appointed in April 2008, after its creative director Kelly Hyatt was recommended to Vintage Seekers co-founder Lucy Evans. Vintage Seekers was impressed by Hyatt’s work for the Victoria & Albert Museum and Liberty store, and felt that the consultancy shared the same passion for vintage design, says Evans.

Hyatt Associates was briefed to create branding that would could capture a vintage style, but not represent just one decade typographically, says Evans.

Hyatt played with around 40 different concepts before creating the simple geometric logo, he says. The accent colour will change to co-ordinate with different sections of the website.

Vintage Seekers originally worked with Splendid to develop wire frames for the website, but appointed D3R in April to develop the look and functionality.

Inspired by online titles such as Dazed Digital, D3R also referenced 20th-century design for the look and feel. D3R senior developer Jonathan Rogers says, ’It felt natural to sit with brands like classic Jaguar and vintage ads from those times.’

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