Design LSM has designed the interiors of Carluccio’s new “grab and go” store in Tottenham Court Road, London.
Via Carluccio’s – which means “street” in Italian – has been created to extend the restaurant’s existing deli selection and capture the “busy Londoner” market.
The concept is based on the Italian food on the move that founder, Antonio Carluccio was used to when frequently travelling across Italy by train.
“Modern, clean and fresh”
Design LSM’s brief was to create a “modern, clean and fresh” look, according to designer Lisa Robertson.
“We wanted showcase the brand’s authentic Italian food, offering busy Londoners a fresh, hot and wholesome food alternative to existing ‘grab and go’ retailers,” she says.
The unit features concrete and light timber furnishings, a minimal colour palette and lighting inspired by railway station architecture.
Gio Ponti inspired ceramics
Striking blue and white wall coverings are inspired by the ceramic works of the late Italian designer and architect Gio Ponti, differentiating the store design from the rest of the brand.
Carluccio’s are currently looking for further suitable sites so that they can roll out the “grab and go” concept across the UK.