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  • mike dempsey November 21, 2017 at 1:49 pm

    All very good. But at the top of the list should be, DON’T DO FREE CREATIVE PITCHES! This is still endemic in our business and will always devalue the worth and integrity of our industry.

    I believe when a designer or agency are approached to take part in a free creative pitch, and that includes those who attempt to hide the fact by offering a ‘token fee’ that wouldn’t cover an hours work, should be named and shamed. I will always challenge this behaviour.

    If I am going to be involved in ‘free’ work it will for a charity or cause I believe in and on my terms.

    After leaving Carroll, Dempsey & Dempsey in 2007 I spent time thinking about the reasons for our success, during our heydey. I came up with twelve reasons and suggest these to help create a happy ship:

    1. Seek out clients you like.
    2. Hire a good financial head.
    3. Take on interesting projects.
    4. Don’t use business jargon.
    5. Exude enthusiasm.
    6. Absorb all influences.
    7. Nurture those around you.
    8. Stay close to the coal face.
    9. Retain a sense of fun.
    10. Appreciate the wonderful area that you work in.
    11. Be honest.
    12. Smile.

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